Norwegian Cruise Line

As a contracted Senior Copywriter at Norwegian Cruise Line, I play an integral role in their in-house advertising agency, Rebel Fish Creative. Here, I create & execute innovative strategy and marketing concepts for both consumer and trade audiences in a fast-paced and collaborative environment. Duties include:

• Developing copy for communication efforts across all consumer touch points and advertising channels including emails, direct mail, web copy, billboards, print ads, radio ads, social media, videos and more. Maintain a seamless brand voice throughout while suggesting new ideas.
• Working directly with clients to fully understand their requests, deliver exceptional new ideas, and adapt to evolving requirements.
• Participate in the full strategic creation of videos for advertising and social media use, from storyboarding to script writing to edits. Build 360˚ advertising campaigns around the spots to generate brand awareness.
• Collaborate with key internal stakeholders from various departments such as website, food & beverage, social media, and trade to develop copy that generates awareness and drives sales.
• Partner with data team to examine relevant travel trends and understand NCL guest behavior.

Awards: 2022 Travel Weekly Marketing Awards, NCL’s Military Appreciation Program. 2023 In-House Agency Forum (IHAF) Awards, Honorable Mention - Out of Home Ads (Billboards) + Prima Food & Beverage Reveal, Finalist for In-House Agency of the Year.